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Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was...
Easy Ways to Make Your Website and Advertising Sell
I'm sure you remember those tedious lessons in high school about how to outline and organize an essay. Most of us just wanted to write the stupid essay and get it over with, to hell with organization. Unsurprisingly, the end product was usually...
LARGE FORMAT POSTERS THE DAWN OF THE NEW ADVERTISING ERA
The present advertising realm calls for a more challenging way of promotional scheme that was not effectively achieve with the use of conventional advertising media. Present business scenario demands for better forms of advertising materials and...
Pixel Advertising
What's the latest way to promote your website? Pixel advertising!
A uni student in the UK, Alex Tew, decided he wanted to fund his way through university. So he came up with the idea of selling pixels via his website ...
The Case for Overture to Enter the Mass Contextual Advertising Market
Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types in a specific request, contextual ads appear alongside text on all websites that opt to show them. The market...
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Advertising Balloons take Marketing to a New Level
Regardless of what business you're in, it's safe to assume there
are times when you want to catch someone's attention. Perhaps
you want to drive more traffic to your retail store. Maybe you
want your booth to stand out at a street fair. Perhaps you want
your conference attendees to feel special and appreciated.
Whether you're a retailer or an event planner, you should know
that advertising balloons can take marketing to a whole new
level.
Advertising inflatables can take many forms. Custom balloons
with your company name and logo can be used outdoors as an
attention-grabbing display or indoors for decoration and as a
giveaway to kids. Helium advertising blimps range in size from
seven feet long to thirty feet long. Advertising balloon
companies generally keep generic advertising blimps in stock
(such as those that say "Grand Opening" or "Sale"), and are also
able to print virtually any message on customized blimps in
order to reach your audience.
If you are holding an outdoor event, you may want to consider
advertising inflatables designed like characters. For example,
if your company is sponsoring a local baseball game, you may
choose an advertising inflatable that looks like a baseball. In
the same vein, patriotic advertising balloons - such as the
Statue of Liberty, Uncle Sam, or the American Bald Eagle - are
terrific traffic builders and are perfect for the Fourth of
July
and other patriotic holidays.
If you're a retailer who needs to build business during
February, giant cold-air advertising balloon in the shape of
heart is sure to be a traffic magnet. If you want to send a more
personal message to the one you love, you can also rent or buy
heart-shaped inflatables with a personalized message banner.
Air dancers, in particular, are a cost-effective means of
bringing drive-by traffic into your retail store.
Advertising balloons represent a new way to get your message
across to your customers or your stakeholders. The cost of
advertising blimps and other advertising inflatables is so low
that it fits into the advertising budget of virtually any small-
or medium-sized business.
So, whether you'd like to communicate your message high in the
sky, in the midst of a street fair, or on a playing field,
advertising balloons can get the job done.
About the author:
Chris Robertson is an author of Majon
International, one of the worlds MOST popular internet marketing companies on
the web. Visit this Business and
Entrepreneurs Website and Majon's
Business and Entrepreneurs directory.
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